New students will not join Taido unless they believe it will provide something they want. We need to show people that Taido training is fun and beneficial.
Even if they want to learn Taido, new students can’t join unless they find a dojo close to their homes. Therefore, in order to appeal to as many potential students as possible, we must attempt to offer Taido practice in as many locations and times as possible.
All Taido students should be continually involved in one of three projects. They follow in order of priority, and no project ever ends.
- Project one: Every student in every existing dojo should be concerned with building the dojo. Perform demonstrations at every opportunity (festivals, holidays, weekends in the park, etc.). If you enjoy Taido, you will want to share it with your friends. Bring them to practice with you. Post flyers around your town.
- Project two: When a dojo has at least 20 members, it’s time to start a new branch. Find a gym in the next town and start practicing. Divide the teaching duties among the black belts in the club. The highest ranking instructor will divide his time between the association’s various dojo. Once a dojo is established, return to Project one and build the membership.
- Project three: When there are at least two dojo with around twenty members, it’s time to hold a competition. This can be an small, informal affair, but it is important. Students need practice competing, and it is a good chance to advertise to the community (see Project one).
Upon completing Project one, move to Project two. Upon completing Project two, return to Project one. This cycle never stops. When there are enough students in each dojo, move to Project three. Project three should contribute to Project one, which contributes to Project two. This makes Project three continually more exciting, and better at promoting Projects one and two.
This cycle is viral and has the potential for exponential growth.